Solid take on why agentic commerce won't replace human choice entirely. The Sutherland point about comparison is spot on, most decisons involve tradeoffs that only the buyer can weigh. I've been testing agentic tools for procurement and honestly the commoditized stuff works fine but anything with nuance still needs a human in the loop. Measurement blocker for brand spend is the real story here tho,incrementality tools are finally making headroom.
Solid take on why agentic commerce won't replace human choice entirely. The Sutherland point about comparison is spot on, most decisons involve tradeoffs that only the buyer can weigh. I've been testing agentic tools for procurement and honestly the commoditized stuff works fine but anything with nuance still needs a human in the loop. Measurement blocker for brand spend is the real story here tho,incrementality tools are finally making headroom.
Nice. What type of agentic tools are you using on the procurement side?